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April 1, 2016
12:00PM - 2:55PM

Short Course 4

A Revolution In The Introductory Mass Media Course: Shifting The Focus To Media Convergence And The Web

Camden

Facilitator 1:       Nancy A. Wiencek, Rider University

This short course proposes that it is time to revolutionize the introductory mass media course. As media industries continue to merge, and various media platforms and technologies continue to become more integrated, a new approach to introducing media and its impact on our lives is needed. A broad conceptual framework for teaching media convergence will be introduced. Emphasis will be placed on how the [r]evolution of digital technologies have changed the communication industries and are reshaping content. Short modules with selected readings and applied assignments will be provided. Participants are encouraged to bring their own assignments and ideas to share

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